1940 LaSalle – SOLD

MACC is pleased to present our latest project – a 1940 LaSalle four door convertible Sedan

The Harley Earl designed LaSalle was targeted by GM as a stylish, but lighter weight, alternative to Cadillac to complement the ‘aspiring business executive’ of the late 1930’s/early 40’s. This particular vehicle is one of the last pre-war LaSalle’s available and is an “all original car”. This beautiful example one of the few remaining unrestored 1940 La Salle 40-50 four door convertible sedan’s in existence.

The LaSalle Series 40-50 shown here sits atop a 123 inch wheelbase and is powered by a 322 cubic- inch eight-cylinder engine capable of producing 130 horsepower.

History of the LaSalle 50-52 Series:

The LaSalle model was created by General Motors to fill the price gap between Cadillac and Buick. With sticker prices around $3000, these attractive and conservative automobiles were affordable, reliable and built with Cadillac quality. General Motors advertised the LaSalle as being assembled to Cadillac standards in the Cadillac factory. Most of the innovative features from GM were first featured on the LaSalle product line and then migrated to Cadillac’s in later production years.

The LaSalle was practical, reliable, and functional automobiles. Unfortunately, the brand was introduced at a time in history that was economically unstable, especially for a new automotive name. They did not have the following or customer loyalty needed to stay in business. The Great Depression meant that the customers that could afford cars were probably sticking with a brand they knew and trusted. Even though this was true, the LaSalle did stimulate sales for General Motors during a difficult time in history.

LaSalle stayed in production for fourteen years before GM cancelled the marque just prior to World War II.

1940 LaSalle For Sale

Click on an image below to view larger and to activate the gallery. Click on the gallery image to return to this page.

Vehicle Details

Year: 1940
Model: LaSalle
Price: Call to Inquire
Transmission Type:
Exterior Color:
Interior Color:

For more information

This 1940 LaSalle is for sale, please email info@midatlanticclassiccars.com or call 410-916-1694 for more information on any of our classic cars.